– EN Fashion – Kering is reaffirming its commitment to gender equality by expanding its Women in Motion programme at the Cannes Film Festival.
The fashion conglomerate, headed up by CEO Francois-Henri Pinault, rolled out the initiative in 2015 at the annual film celebration, with the aim to highlight the role of women in front and behind the camera.
Since then, the #MeToo movement has kicked off, as well as frank discussions about the pay disparity between men and women in Hollywood.
Pinault, who recently donated $113.1 million (£86.3 million) towards the rebuilding of Notre Dame Cathedral, has now committed to another five years of partnership with Cannes and revealed he is expanding the programme to include arts and culture.
“Since the #MeToo movement, and thanks to all the work done by active groups such as Time’s Up and 50/50 by 2020, the mindset is gradually changing, and steps are being taken,” Pinault said, reports Variety. “But as I’ve said in the past, we must never let our attention fade. First, because equality is still to be achieved — and there is quite some way to go. And second, because where progress is made, there is also inevitably push back — and we simply can’t afford going backwards.”
As part of Women in Motion, an annual award is given out at the festival gala dinner. This year’s recipient is Chinese-born Singaporean actress Gong Li. She follows in the footsteps of Jane Fonda, Geena Davis and Susan Sarandon, Isabelle Huppert, and Patty Jenkins.
“I’m proud of the awareness it brought to the topic, even at a time when very few thought it was something that should be acted upon,” Pinault, married to Salma Hayek, continued. “And I’m impressed by all the people who raised their voices and took a stand.”
Cannes kicked off on Tuesday and runs until 25 May.